Deadpool/Wolverine : Promotion & Publicity

[jo]

[jo]

There are more photos on Instagram --

http://instagram.com/p/C-h5aSIx-sH

[jo]

[ruby]

Aug 10, 2024 23:39:23 GMT -5 jo said:

Is this a deleted scene?



He is wearing the TVA shirt.


Jo

The wardrobe is after the shirtless finale. The picture is onset pose with studio exec.

[jo]

Hugh talks about himself & Wolverine --

x.com/i/status/1822673062216516092

[jo]

[jo]

This is a great interview --- with Kevin McCarthy -- digs deep into their creative and artistic motivations!




However, this is more a discussion of the motivations of Ryan ( how Deadpool has changed his artistic and creative perspective) and Shawn Levy given that this is the biggest film project that he has directed and helped create.

Hugh Jackman, while his career-defining role has been the role of Wolverine, has done so many other strong films ( some at a masterpiece level like Les Miserables) and dealt with other genres... can only focus on how he has defined Wolverine and Logan in his many interpretations over the last 24 years.

Jo.

[jo]

Alex
@alexisamenace
It’s Hugh Jackman Wolverine at a time where nostalgia baiting is at its height. That’s the secret

Jeremy Kuo
@jeremykuoo
·
7h
Deadpool & Wolverine have hit the biggest R-rated Box Office opening ever.

The secret? Ryan Reynolds' marketing campaigns.

Here are the simple strategies Deadpool & Wolverine followed to hit a box office of $550 million:

Replying to @alexisamenace

JoAB
@joab46466753

Turned out to be more than expected - as Hugh Jackman's Wolverine became focus of fan attention -the unexpected acting skills or the physicality he has always displayed whenever he's Wolverine!
Fandango said that surveys indicated Wolverine was year's most anticipated superhero!

Jeremy Kuo who has a public relations outfit was trying to sell his services for aggressive marketing campaigns.


*While the aggressive marketing did push the movie to wider and deeper markets, at some point, there was too much of it ( comments by some people that it felt too much.

*Hugh was an attraction -- Ryan & Shawn not so much.


Jo

[jo]

Anna Bollina
@rocklover79
·
30m
Lady at work saw Deadpool and Wolverine with her son and has been raving about how hot Hugh Jackman is. I gave her a list of his movies to watch and she’s been GIDDY to talk about them. She loved Kate and Leopold.

New fans coming from the ladies -- the younger generation and the older folks, too.

Jo

[jo]

Concept art!

[jo]

http://instagram.com/p/C-psVu9RKKe

Hope he did sneak in at a screening... and felt how gratifying it was to hear audience reactions each and every time.

I am curious how he felt --

*when the audience in unison crescendoed to the moment when he slowly inveiled the mask/cowl.

*when the audience saw him take Deadpool's hand to fight Cassandra... and when they finally won... and he walked bare-chested to the front!

Jo

[jo]

[jo]

DiscussingFilm
@discussingfilm
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4m
Hugh Jackman has recreated the full iconic Wolverine meme.

x.com/i/status/1824544081441067312

[jo]

Hugh & Ryan on MTV --

x.com/i/status/1824627320142876972

Hugh continues to appreciate how Keala and her role as The Bearded Lady is a key character in The Greatest Showman.

[jo]

More promo clips still coming out -- from Korea ...

x.com/i/status/1824649337122721897

[jo]

They continue to promote the movie --

http://instagram.com/p/C-xUyRnRqaq

I wonder if they are targeting a certain global box office level?


Jo

[jo]

What one of the writers of LOGAN felt about the Opening Sequence --

From Variety --

Aug 16, 2024 3:17pm PT
‘Logan’ Co-Writer Says ‘People Warned Me’ About ‘Deadpool & Wolverine’ Screwing Up His Film’s Ending, but the Movie Was a ‘Huge Compliment’ Instead

By Zack Sharf

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DEADPOOL & WOLVERINE, (aka DEADPOOL AND WOLVERINE, aka DEADPOOL 3), Hugh Jackman as Wolverine, 2024. ph: Jay Maidment /© Marvel / © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
©Walt Disney Co./Courtesy Everett Collection

Screenwriter Michael Green earned an Oscar nomination for co-writing 2017’s “Logan,” which, until this year’s “Deadpool & Wolverine,” marked the swan song for Hugh Jackman’s tenure playing the iconic X-Men character. The latest Marvel film brings a different variant of Wolverine to the big screen, but not before opening with a sequence in which Deadpool digs up the rotting corpse of the Wolverine that died in “Logan” and proceeds to use his adamantium skeleton to defeat a squad of officers from the Time Variance Authority while NSYNC’s “Bye Bye Bye” blasts on the soundtrack.

Green, who also had a hand in writing Reynolds’ infamous “Green Lantern” movie, recently spoke to IGN and revealed that he was warned about the opening of “Deadpool & Wolverine.” It appears some people in his circle thought he might take offense to Deadpool destroying Logan’s corpse, but that’s not how Green took things at all.



“You weren’t meant to take seriously that they were, like, digging him up, and that it was really him,” Green continued. “It felt less like they were trying to change the ending of ‘Logan’ as they were contending with not feeling that they wanted to make a movie as good as they felt ‘Logan’ was, which is a huge compliment! I felt like it was nothing but complimentary.”

Green went on to call “Deadpool & Wolverine” such “a good time,” adding: “When we saw it in a full theater, people went bananas to everything. It’s great. It’s a great franchise, like, more, please! You know what I appreciate even more was no Green Lantern jokes because I was partly responsible. … You gotta wear it with a badge of honor!”

Not screwing with the events of “Logan” was a big priority for Jackman when he decided to sign on to “Deadpool & Wolverine.”

“It’s all because of this device they have in the Marvel world of moving around timelines,” Jackman previously told SiriusXM about returning. “Now we can go back because, you know, it’s science. So, I don’t have to screw with the ‘Logan’ timeline, which was important to me. And I think probably to the fans too.”

“Logan” has such reverence among comic book movie fans that even Marvel Studios president Kevin Feige warned Jackman against returning as the character. As the executive told Empire: “I said, ‘Let me give you a piece of advice, Hugh. Don’t come back. You had the greatest ending in history with ‘Logan.’ That’s not something we should undo.’”

Watch Green’s interview with IGN in the Instagram video below. “Deadpool & Wolverine” is now playing in theaters nationwide.

[jo]

[jo]

[jo]

It is so exhilarating how the new HJ fans ( did you notice how much his Instagram followers swelled from 31 M to 34 M since the movie was released??) -- are reacting to their new find?

👅❤️🎀🍉
@reinerceo
·
2h
will be binge watching all movies with hugh jackman in it bye chat

[jo]

People.com has featured the entire letter of friendship & thank-you from Ryan Reynolds --

and likewise sharing Hugh's own acknowledgement of the tribute --


people.com/ryan-reynolds-shares-emotional-post-about-hugh-jackman-deadpool-wolverine-8697126

Celebrity
Celebrity Relationships
Celebrity Friendships
Ryan Reynolds Recalls Meeting 'Friend and Favorite Actor’ Hugh Jackman in Touching Tribute: 'I Was a Nervous Mess'
The 'Deadpool & Wolverine' costars first met on the set of 'X-Men Origins: Wolverine' in 2007

By Bailey Richards Published on August 18, 2024 05:21PM EDT

Ryan Reynolds and Hugh Jackman new york 07 06 24
Ryan Reynolds and Hugh Jackman. Photo: Gregory Pace/Shutterstock
Deadpool and Wolverine may have a friendship for the ages, but nothing compares to the love between Ryan Reynolds and Hugh Jackman!

Continuing his streak of sharing Instagram tributes to each actor who appeared in the duo’s blockbuster film Deadpool & Wolverine, Reynolds, 47, penned a message for Jackman that detailed his first impression of the actor when they met over a decade ago.



Reynolds began the Sunday, Aug. 18, post by recalling the moment he and Jackman decided to bring their latest Marvel film to the big screen.

"On August 14th, 2022, @thehughjackman stopped his car to call me,” the actor wrote. “He’d been having a crappy week… he’d had the flu, two flat tires and some random idiot egged his house. But what happened next, happened fast. He told me he wanted to bring The Wolverine back.”

A History of Ryan Reynolds and Hugh Jackman's Playful Feud
Ryan Reynolds as Deadpool/Wade Wilson and Hugh Jackman as Wolverine/Logan
Ryan Reynolds and Hugh Jackman as Deadpool and Wolverine. Jay Maidment/20th Century Studios/MARVEL


“Months later, he not only brought Wolvie back into the light, he’d (at long last) wear the iconic yellow suit,” Reynolds added, referring to the comic book-accurate costume Jackman, 55, sports in the film.

Reynolds went on to say that he and the movie’s director, Shawn Levy, “were feeling a TON of pressure” as they worked on the film — even though they “didn’t talk about it much.”

Deadpool & Wolverine Director Shawn Levy Reveals Who Encouraged Him to Meet Ryan Reynolds: Hugh Jackman (Exclusive)
The actor-director duo was “worrying about how we walk these characters into the MCU” and “worrying about all of our secret characters STAYING secret — along with so many moving parts,” but Jackman put their worries to rest.

“... when Hugh stepped onto set in THAT SUIT… everyone knew something special was happening. I remember thinking everything was gonna be okay,” The Proposal actor said.

“For months of filming and 100 years of editing and post production, I had a front row seat to WOLVERINE. Watching and learning from my friend and favourite actor,” Reynolds continued, before joking, “Two things can be true: 1) Sometimes I eat too much sugar, and secretly egg his house so I can feel something. And 2) I can be both a fan and friend, simultaneously.”

Ryan Reynolds, Hugh Jackman - X-MEN ORIGINS: WOLVERINE
Ryan Reynolds (left) and Hugh Jackman (middle) in 'X-Men Origins: Wolverine'. 20th Century Fox/Courtesy Everett Collection
Ryan Reynolds, Hugh Jackman React to Massive Record-Breaking Opening Weekend Box Office for Deadpool & Wolverine


Then, Reynolds turned back time far beyond August 2022, recalling the moment he first met Jackman on the set of 2009's X-Men Origins: Wolverine in Sydney in 2007.

“Back then he was already a movie star and I walked onto set a supporting actor,” the actor wrote. “Showing up midway through production isn’t too dissimilar to starting a new school. I was a nervous mess.”

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“Film sets can have a scary imbalance of power and I remember seeing how he treated every member of the crew with genuine respect and appreciation,” he continued. “He made a case that the term ‘filmmaker’ isn’t just for people with their name on the poster.”

The star began wrapping up the tribute by writing that he doesn’t “know anyone more thoughtful, and classy than Hugh.”
Hugh Jackman Ryan Reynolds seoul 07 04 24
Ryan Reynolds and Hugh Jackman. Han Myung-Gu/WireImage
“He’ll do anything for someone he loves. He’ll do anything for someone he just met,” he wrote. “In Deadpool & Wolverine Hugh didn’t just make dreams come true for fans of Wolverine. He made MY dreams come true too. He is THE X-Man.”



Reacting to the lengthy and heartfelt tribute, Jackman revealed that Reynolds’ words had tugged at his heartstrings. “And … I’m crying. Again,” he wrote on Instagram Stories.



Deadpool & Wolverine is currently in theaters.

[jo]

Ryan also wrote the tribute on his Instagram account --

http://instagram.com/p/C-0pa4MxZWS

[jo]

#TilYoure90 --

arrghhh -- not likely that we and this forum will still be around


Hugh did reply to the message.

And because Hugh seems to be involved in the messaging on social media, many fans are encouraged to send him messages of congratulations & support. This creates a bond that is likely well appreciated.

Hugh likely never thought that his degree in mass communications would help him in his chosen career.

It actually complements his decision to be an actor and public figure!


Jo

[jo]

How Ryan Reynolds and Disney’s Marketing Spell Turned ‘Deadpool & Wolverine’ Into R-Rated Magic

They might have made for odd bedfellows at the outset, but they succeeded in getting everyone from Heinz to National Geographic to TCM to partner on a movie whose first foul-mouthed trailer joked about pegging.


By Pamela McClintock

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August 19, 2024 6:00am

Hugh Jackman as Wolverine/Logan, Dogpool, and Ryan Reynolds as Deadpool/Wade Wilson in Marvel Studios' DEADPOOL & WOLVERINE.
Hugh Jackman and Ryan Reynolds in Marvel's 'Deadpool & Wolverine.' Jay Maidment/20th Century Studios/MARVEL

To say that Ryan Reynolds and Disney might have seemed like odd bedfellows when the studio inherited the R-rated Deadpool franchise following the Fox merger is an understatement.

Reynolds — who wears many hats, including actor, marketer, branding expert and entrepreneur — was at the heart of the audacious marketing campaigns for the two first films (look no further than the poop emoji billboard for the first Deadpool movie that went viral, or Deadpool re-enacting Burt Reynolds’ iconic Cosmopolitan centerfold). How far would Disney go in pushing the boundaries, considering it had never released an R-rated movie?



It turns out Disney’s Asad Ayaz, chief branding officer for the entire conglomerate and president of marketing for the film studio, and his team were all in. The mash-up of Disney’s expertise and reach and Reynolds’ marketing savvy, along with assistance from his own marketing firm, Maximum Effort, created a magic spell that helped turn Marvel Studios‘ record-smashing Deadpool & Wolverine into the top-grossing R-rated pic of all time. Its global earnings through Aug. 18 are a staggering $1.086 billion, and its run is far from over.

“To me, the biggest challenge was avoiding the more R-rated marketing instincts of Deadpool,” Reynolds tells The Hollywood Reporter. “The marketing was meant to feel all-audience audience as opposed to leaning into a specific comedy, action or superhero genre. The selection of collaborations sent a message about how broad we wanted to go — Heinz, Dave&Busters, NatGeo, TCM, and Bachelorette — but so did the way we wrote them, which was playful but not third rail.”

Adds marketing wizard Ayaz, “The R rating actually worked in our favor because it helped differentiate the movie. The challenge was to get the broadest possible audience, especially people who may not have seen a Deadpool movie or may not have seen a Marvel movie yet, or haven’t seen a Marvel movie in a while. Marvel has a large audience now and a broad audience, and the importance of this team-up, which was a long time in the making, really helped us get there.”

Reynolds said the first two films had almost no partners (an exception was Mike’s Hard Lemonade). Early in the process of shooting Deadpool & Wolverine, Ayaz’s partnerships team, working closely with Reynolds, Levy and Marvel Studios chief Kevin Feige, came up with a list of strategic partners. “We didn’t get everyone on our list, but we got enough and then added others we weren’t expecting. It is unusual for an R-rated film, but we were always aiming for four-quadrant coverage — even though the film wasn’t exactly ‘safe,’” says Reynolds.



The no-holes-barred campaign was indeed unrivaled in scope for an R-rated film whose first trailer talked about “pegging” (blush). Disney and Maximum Effort were able to team with some of the world’s best-known brands, such as Heinz, and best-known media properties, including ABC’s The Bachelorette and Bravo’s The Real Housewives of Orange County. Even National Geographic — which boasts one of the biggest social media followings the world — jumped on the Deadpool wagon via an upcoming nature documentary series that Reynolds is narrating, Underdogs, which will feature an episode about a real-life Wolverine. (ABC and Nat Geo are owned by Disney.)

He also programmed a night of movies for Turner Classic Movies. (He chose Grosse Pointe Blank and Planes, Trains and Automobiles.) And there was a pooch screening hosted by Peggy (the dog who played Dogpool) and attended by more than 20 of the top canine influencers on social media, along with Deadpool & Wolverine’s Leslie Uggams. The Best Friends Animal Society is also Disney’s official nonprofit partner and used donations to run a PSA across broadcast and print meal highlighting pet adoptions.

Also in the weeks leading up to the film’s debut in the latter half of June, Reynolds, Hugh Jackman, who reprises his role as Wolverine, and director Shawn Levy embarked on whirlwind global publicity tour that spanned 10 cities across four continents, including China, to which Marvel hasn’t dispatched any talent since Avengers: Endgame in 2019. Reynolds and Jackman also became the first top Hollywood stars to attend Korea’s largest music festival, the Waterbomb Festival. Other highlights: The trio attended the quarter-final match of the UEFA EUROs 2024, with Deadpool storming the field at the end of the game.


In regard to the number of brand partnerships — whose contributions are valued at $135 million — they were among the biggest for any MCU title. That’s in addition to a marketing spend by Disney of $100 million or more, the going rate for a summer tentpole. Maximum Effort ran point on some of the brand partnerships, including a major initative with Heineken that included a spot with the characters Deadpool and Wolverine, and a collaboration with Adidas on a special line of shoes.

Perhaps the biggest jackpot of all in terms of brand partners was Heinz, which rarely teams with Hollywood. In this case, ketchup and mustard were a perfect pairing for Deadpool and Wolverine’s signature red and yellow costumes, respectively. “It got us into the cultural zeitgeist in a pretty great way,” says Ayaz.

A few things that Ayaz personally finds hilarious is an Old Spice spot featuring Blind Al (Uggams), saying that the scent “fights stank 24/7” in reference to her roommate, Deadpool. Another is an Xbox partnership that resulted in a game console with a controller shaped like Deadpool’s butt. (Ayaz’s team is certainly having a great summer overall, between Inside Out 2, The Kingdom of the Planet of the Apes and now Alien: Romulus.)

While Jackman joining the cast of the third Deadpool was announced in September 2022, Wolverine’s character wasn’t revealed in a 2024 Super Bowl spot (instead there was a flash of yellow). Reynolds says not showing Wolverine was an agonizing decision. “I’m glad we resisted the urge to reveal Hugh in the Super Bowl trailer. You never get that first impression back and it created more anticipation than any of us might have guessed. I’m glad this whole team knows the lesson from Jaws: What you don’t see is more provocative,” says Reynolds.


The trailer, dropping on Feb. 11 and revealing the official title, garnered a record 365 million views in its first 24 hours. However, Disney counted the Super Bowl telecast ratings in that figure, though the full trailer didn’t play on the telecast.

Reynolds and Feige promised that the customized popcorn bucket for the movie would rival the Dune sandstorm popcorn bucket in terms of being lewd and crude, and it didn’t disappoint fans in hinting at some sort of oral sexual activity. The buckets sold out almost immediately, and Disney says there was a spike in presales the day they became available. Next, there was a comical bleeped in-theater PSA featuring Reynold’s and Jackman’s characters telling people to tell their cell phones off, or rather half-bleeped.

“Given the very R-rated history of Deadpool, Disney’s marketing team was shockingly supportive,” says George Dewey, who runs Maximum Effort. He says he shouldn’t have been surprised by the willingness of Ayaz’s team to stretch its marketing muscle, considering Marvel and Disney had allowed so many of the irreverent and lewd jokes to be in the film in the first place. “They were just wanting to go there. I mean, the first trailer had the pegging joke, and has Deadpool calling himself Marvel Jesus.” (Marvel had suffered a rough patch before Deadpool & Wolverine opened to record numbers.)

Dewey, who worked on the first Deadpool movie when he was at 20th Century Fox, says being tapped into Disney has enormous benefits: “What Disney always does is broaden things. This character has caught fire in the big pond of Disney.”


In an Aug. 15 social media post announcing that Deadpool & Wolverine had passed up Joker to become the top-grossing R-rated film of all time, Reynolds included a snippet of the movie in which his character jokes, “Fuck Fox, I’m going to Disneyland.” There’s probably no better way to summarize what many would have considered unthinkable a few short years ago: a world in which Hollywood’s most kid-friendly studio welcomes with open arms Hollywood’s most foul-mouthed and R-rated antihero.

[jo]

http://instagram.com/p/C-7_9HlvMT9