THE GREATEST SHOWMAN : Publicity and Promotion

[jo]

The Michelle Williams clip --

[hughmanity]

I just came across this in my browsing...thought it would be fun, as we watch Hugh comment on his latest movie, to hear his commentary on one of his earliest ones! Even back then he sure knew how to "sell" a film!

[jo]

I saw that clip a very long time ago -- his accent was much thicker

Btw, I think the very first time that a movie of his was being " peddled" in a film festival for film distribution purposes was for this film, at the Deauville Film Festival in France.

[jo]

Enjoy it while it lasts

Hugh is on the banner photo of Variety!

www.facebook.com/Variety/


Presumably this is because he was the cover story of the Variety exclusive interview on SHOWMAN. Some scoops there ( such as confidential info like production and marketing budgets).


If you scroll down you will find the review for JUMANJI - bad!

If you scroll much further down, the review of PHANTOM THREAD (film and DDLewis performance) -- not that great!

Both by the same Variety critic ( Owen Gleiberman).


Hope he does not review THE GREATEST SHOWMAN ( kidding only)... although I would rather get the review from Justin Kroll


You can check out early aggregate RottenTomatoes reviews for JUMANJI ( 83% overall rating/40% top critics) and PHANTOM THREAD ( 89% overall rating/100% top critics)


Jo

[jo]

[jo]

[jo]

[jo]

[jo]

Dec 8, 2017 23:01:32 GMT -5 jo said:

New York, New York!

What a wonderful town!!

Guessed it right

[hughmanity]

Too cute to not post 

http://instagram.com/p/Bch6FvUgF24

[jo]

Thanks *grin**giggle**grin*

[jo]

[jo]

[hughmanity]

This would also be appropriate for the "what they say about Hugh" thread

[hughmanity]

I like the singing here!

[hughmanity]

Hugh, put your money where your mouth is 

[hughmanity]

www.msn.com/en-us/music/celebrity/behind-the-scenes-of-hugh-jackman-zac-efron-and-zendayas-carpool-karaoke-with-james-corden/vp-BBGDadK

[hughmanity]

Timing is everything..

http://instagram.com/p/BckrcLRgeBy

[jo]

Keep singing, Showman!

http://instagram.com/p/BcmkslNjGzo

[hughmanity]

Very well represented on the evening entertainment shows tonight, and also just saw a big promotion on The Voice.  That was unexpected!

[jo]

For THE GREATEST WEEK celebration -- at the NASDAQ!

For the full version of COME ALIVE --


www.facebook.com/Nasdaq/videos/10155850912362429/

[jo]

[jo]

variety.com/2017/film/news/the-greatest-showman-hugh-jackman-live-ad-christmas-story-live-1202639738/

Hugh Jackman to Perform ‘Greatest Showman’ Song Live During Fox’s ‘A Christmas Story Live’ Telecast
By Cynthia Littleton @variety_Cynthia

Cynthia Littleton
Managing Editor: Television
@variety_Cynthia



CREDIT: Courtesy of 20th Century Fox

Hugh Jackman will perform a song from 20th Century Fox’s “The Greatest Showman” live as part of a commercial spot to run Sunday during Fox’s presentation of the musical “A Christmas Story Live.”

Jackman and co-stars Zac Efron, Zendaya, and Keala Settle will perform “Come Alive” from the P.T. Barnum biopic during a commercial break in the three-hour telecast of “A Christmas Story Live.” The tune was penned by Benj Pasek and Justin Paul, who also wrote the score and songs for “Christmas Story.”

The two-and-a-half minute spot will feature elaborate staging with 150 dancers, and will be directed by “Showman” helmer Michael Gracey along with live TV vet Beth McCarthy-Miller. “Christmas Story” will originate from a soundstage on the Warner Bros. lot. Jackman and Co. will perform from an adjacent soundstage. “Showman” opens Dec. 20.



“We are creating what we expect will be a memorable performance providing energy and excitement to viewers that drives them to see ‘The Greatest Showman,’ ” said Michelle Marks, senior VP of marketing and global media promotions for 20th Century Fox Film. “This first-ever live commercial for a feature film is one that P.T. Barnum would be proud of and one that I hope paves the way for future titles.”



The live spot is part of a broader partnership between Fox’s film and TV arms to cross promote “Christmas Story” and “Greatest Showman” in on-air spots and movie trailers.

“As we continue to drive innovation in both our programming and ad products, we are thrilled to be working in partnership with our sister film studio in this exciting live holiday event,” said Suzanne Sullivan, exec VP of entertainment ad sales for Fox Networks Group.

“Christmas Story,” inspired by the 1983 movie and Jean Shepherd short story about a 9-year-old boy’s yearning for a BB gun for Christmas, stars Maya Rudolph, Matthew Broderick, Jane Krakowski, Chris Diamantopoulis, Ana Gasteyer, David Alan Grier, Ken Jeong and newcomer Andy Walken in the role of Ralphie. The “Grease Live” duo of Marc Platt and Adam Siegel is executive producing for Warner Horizon Unscripted and Alternative Television.
(Pictured: “The Greatest Showman”)

[jo]

It will be the first-ever live commercial on TV --

www.thewrap.com/greatest-showman-cast-perform-live-trailer-foxs-christmas-story-musical/

[mamaleh]

Well, strictly speaking, back in the early days of TV, largely in the 1950s, I believe some live TV shows did live commercials. But that hasn’t happened for a good 50 years or so. Plus they were small-scale displays of products by the show’s host. This sounds like quite a departure. And what great marketing: those who watch A CHRISTMAS STORY: THE MUSICAL are the perfect target audience for the TGS trailer. Nice going!

Ellen