Deadpool/Wolverine : Promotion & Publicity

[jo]

Marvel Story
@marvelstory_
La première bande-annonce de ‘DEADPOOL & WOLVERINE’ est devenue la plus visionnée de tous les temps en 24 heures avec 365 millions de vues toutes plateformes confondues.

La hype est bien là ! 😳
Translated from French by Google:

The first trailer for 'DEADPOOL & WOLVERINE' became the most viewed trailer of all time in 24 hours with 365 million views across all platforms.

The hype is there! 😳





@majorjohn117y
faut pas se mentir. C'est uniquement grace a Hugh jackman En soit deadpool est grave bien mais cette hype et tout ça on le dois a Ce Hugh jackman
Translated from French by Google

don't lie to yourself. It's only thanks to Hugh Jackman In itself Deadpool is seriously good but this hype and all that we owe it to This Hugh Jackman

[jo]

[jo]

Mike Pence None the Richer
@_SuperheroOfBMX
·
1h
Me: aren’t you worried that bringing back Hugh Jackman as Wolverine in a glib Deadpool film will cheapen his sacrifice in Logan?

Disney exec: money





JoAB
@joab46466753
·
1m
LOGAN is the culmination of his saga. A tired & aging warrior rides into the sunset ( as in the journey of "Shane")... but it doesn't stop the retelling of his adventures when he was a fighting clawed mutant. Some of them, with Deadpool!
Will ride along again, Wolverine 🥳👏🥳

[jo]

[jo]

[jo]

Resenha Comics
@resenhacomics

Segundo Daniel RPK, o Deadpool irá procurar o Wolverine perfeito trazendo multiverso e outros atores como Logan.
Wade descobrirá que Hugh Jackman é insubstituível.

Translated from Portuguese by Google:

According to Daniel RPK, Deadpool will look for the perfect Wolverine by bringing multiverse and other actors like Logan.
Wade will discover that Hugh Jackman is irreplaceable.

[jo]

Post

Rob Keyes
@rob_keyes
Deadpool had to have a *totally accidental* leak of its test footage to get greenlit and now its three-quel's very first teaser is the most-watched trailer debut of all-time and is setting up the biggest Avengers movie. And it's R-rated.

[jo]

Post

𝕬𝖗𝖙𝖍𝖚𝖗 𝕸𝖔𝖗𝖌𝖆𝖓
@gamesaficionado
·
24m
They ‘bout to milk Hugh Jackman’s Wolverine till there’s nothing left of him. I’m all in for this.

X-Men Updates
@xmenupdate
·
15h
Many Wolverine variants will appear in ‘DEADPOOL & WOLVERINE’.

(via @canwegettoast)

JoAB
@joab46466753

I don't look at it that way.
Hugh Jackman, realizing this is his career-defining role, wants to explore the many sides of Wolverine's personas. While LOGAN is a premonition of how his life ends, there are adventures in Wolverine's long life worth retelling! Let's enjoy all of them!

I believe in the artistic integrity of Hugh Jackman!


Jo

[jo]

Someone took the time to trace the views --

Dragonsucricknet
@pilist_Thshs367
·
13m
Replying to
@robertlassey3

@tjlong983
and
@hollywoodhandle
Ryan Reynolds=41M, Hugh Jackman=8M and Marvel=39M on Instagram + 2 channels =30M. Facebook in multiple pages Deadpool movies, Marvel Studios, Marvel, X-Men, Logan, Wolverine etc= 115M. All together=233M and even after that many fanpages and small account also uploaded the teaser.

Plus of course the viewership of the SuperBowl. Some saw it only to be able to view the teaser-trailer of Deadpool&Wolverine!

Jo

[jo]

Agent Smart
@agentsmart
·
3h
Deadpool & Wolverine Becomes the Most-Viewed Trailer of All Time Within 24 Hours.
From ign.com



Emma Luise
@dagmartrewin
I'm not surprised. Hugh Jackman posted "Wolverine & Arsehole, fixed it" and made me look 👀

That post of Hugh Jackman ( "Fixed it:>>>>") has now drawn 13 million views alone.


Jo

[jo]

What's different about all this -- unlike previous blockbusters where the marketing thrusts came only from one major source - the studio/major producer...

For Deadpool & Wolverine, it came from Marvel/ Ryan Reynolds/ Hugh Jackman, others -- with varying focus in their marketing spiels. Thus it was a collaborative effort to spread the word around.

I think the next major marketing surprise will be if and when they announce the sale of all kinds of related products. That is where Disney will make a killing!

Jo

[jo]

WolverSteve HUGH JACKMAN is Wolverine 💛💙
@wolversteve
Sunset Boulevard gets a serious upgrade with a huge art billboard for Deadpool and Wolverine.

📸 by
@asadayaz

#DeadpoolAndWolverine

[jo]

It Was All a Dream, I Used to Read Wizard Magazine
@uptotask
·
12h
IT HAS BEGUN. The BEST promo team for a CBM ever has already started. #DeadpoolAndWolverine

It is on Sunset Boulevard, Mr. Jackman!


Jo

[jo]

From The Hollywood Reporter --

The Hollywood Reporter homepage

MOVIE NEWS
‘Deadpool & Wolverine’ Most Watched Movie Trailer of All Time With 365M Views

Marvel and Disney used the Super Bowl spot to drop the movie's first trailer and reveal its official title.


BY PAMELA MCCLINTOCK

FEBRUARY 13, 2024 1:05PM

The Kansas City Chiefs aren’t the only big winners coming out of the Super Bowl.

The first trailer for Marvel Studio’s threequel Deadpool & Wolverine, which dropped just before kickoff during a Super Bowl ad for the pic, racked up 365 million views in the first 24 hours, making it the most watched movie trailer in history, according to Marvel and parent company Disney.

The 365 million includes stat includes views that aired during the Super Bowl broadcast, which was at an all time high with 123 million viewers.

MOVIES

Starring Ryan Reynolds and Hugh Jackman, the summer superhero tentole is directed by Shawn Levy. Reynolds — who has guided the franchise from the start — and Levy have been intent on making their July 26 release date in North America despite facing a lengthy production delay caused by last year’s SAG-AFTRA strike.

The record-shattering response to the trailer is good news for Kevin Feige‘s Marvel, which has seen its fame and fortune diminish in recent times. And Marvel, like its rivals, is also facing superhero fatigue among moviegoers. The previous record holder was Spider-Man: No Way Home, which launched to 355 million views in August 2021.

Marvel is counting on Deadpool & Wolverine to pull off a heroic feat and help reenergize the studio.

Deadpool 3 will be Marvel Studios‘ first R-rated movie, as well as its first to be led by a hero that previously appeared in movies made by 20th Century Fox. Disney and Marvel acquired the rights to characters such as the X-Men (and mutants including Deadpool) with its acquisition of Fox in 2019.

The first Deadpool, released in 2016, was a defining moment for the superhero genre with its irreverent and comedic tone (it also catapulted Reynolds to a new level in terms of his standing as actor, producer and even marketer). Both the 2016 film and the 2018 sequel were big hits for Fox and are the highest grossing films in the X-Men series. This time around, Reynolds is joined by Emma Corrin and Matthew Macfadyen, as well as Jackman, who reprises the role of Wolverine after initially retiring from the character with 2017’s Logan.

Reynolds penned the script with Rhett Reese, Paul Wernick, Zeb Wells and Levy.

The Marvel announcement said that it included all platforms to reach the 365 million stats.

Why not - it is a valid count, because there is almost certainty that the SuperBowl crowd saw it since it was aired or "dropped just before kickoff". Who is to say that if it did not have a Superbowl ad that it would not have dropped the trailer online later after the game... and be seen by the same crowd? This would be a fair assumption because of the similarity in the audience membership ( Football-loving SuperBowl crowd could also be superhero-loving fanboys?!).

Jo

[jo]

If that was the first ad at the SuperBowl, I wonder if it paid more for the ad on a per second basis?

What happens when the next trailer is dropped, most likely online?

They would likely rationalize the difference as due to the SuperBowl audience in the first ad?

But the first trailer would have already done its job of attracting audiences. It is likely that the next trailer will now include many scenes with Hugh Jackman as Wolverine -- and that would trigger very strong interest as well --

*he was not shown at all in the first trailer ( just his shadow)
*according to the Fandango survey, the superehero film audiences has pointed to Hugh Jackman as the top superhero they want to see in 2024.

Jo

[jo]

He could also be celebrating the hectic but successful launch of DEADPOOL & WOLVERINE?

Hugh Jackman
@realhughjackman
·
19m
Yesssssss.

[jo]

[jo]

WOLVERINE in the comics celebrates 50 years!

FORBES BUSINESS HOLLYWOOD & ENTERTAINMENT

50 Years Of Wolverine: Why 2024 Is Logan’s Year

Scott King
Contributor
Follow
0
Feb 17, 2024,01:23pm EST

WOLV2020045_XMen97_ActionFigure
Wolverine #45 variant coverMARVEL ENTERTAINMENT


The hype machine behind the third Deadpool installment, featuring Hugh Jackman returning as Wolverine for the first time since 2017’s Logan, justifiably reached new heights with the film’s Super Bowl spot on Feb. 11. During the ad, running near the beginning of the big game, we learned the official title of the July 26 release is Deadpool & Wolverine.

It’s fitting that the most highly-anticipated movie featuring the character would release the year of the 50th anniversary of him being created by Roy Thomas, John Romita Sr., and Len Wein.

Deadpool & Wolverine’s preview became the most viewed trailer of all time, earning 365 million views in just 24 hours. As far as Wolverine is concerned, the trailer wisely left fans of the iconic character wanting more as only glimpses of Logan were given.



We saw his back in a casino in a white suit coat, suggesting the “Patch” storyline from the comics will somehow be featured in the film. We also saw the claws come out of the character’s shadow as he was ready to pounce on Deadpool and a split-second peak at the same yellow and blue comics accurate suit we saw photos of from the set ahead of the writer’s strike.

Marvel Comics will be releasing a 3-part comic book series titled Deadpool & Wolverine: WWIII available May 1 in conjunction with the film.



Marvel followed up the Deadpool & Wolverine Super Bowl frenzy by releasing the trailer and March 20 release date for the long-awaited continuation of the early 90’s Marvel gateway drug for millennials, X-Men: The Animated Series, titled X-Men ‘97 (Diseny+) a few days later. Many of the same voice actors from the original series are returning, including Cal Dodd as Wolverine.


Marvel Comics will be releasing an official comic book prelude to the new series titled X-Men ‘97 #1 on March 27. They’ll also be releasing five X-Men ’97 action figure variant covers for select X-Men related issues.


Also in celebration of Marvel’s 50th anniversary celebration of Logan, fan-favorite Wolverine and X-Men writer Chris Claremont is returning for Madripoor Knights #1, hitting shelves Feb. 7 with four subsequent issues to follow. The run piggybacks off of the acclaimed storyline from X-Men #268, written by Claremont, that features a team of Wolverine, Black Widow, and Captain America.

To Wolverine and X-Men fans, Claremont is universally celebrated as contributing the most depth to Wolverine the character through his writing during his X-Men run and such key Wolverine issues as the character’s first miniseries that also featured Frank Miller’s iconic summoning Wolverine cover for #1.




“You have to bear in mind that Logan is a bipolar crazy person,” Claremont told me of Wolverine’s fascinating complexity. “Half of him is the Wolverine. The other half of him is Logan. He wants to be a human being, a normal man, but he's challenged.”

Chris continued on with what’s made Wolverine stand the test of time.

“So what makes him special? He heals. Wow. That's an alpha power, if ever there was one,” Chris said.


HOLLYWOOD, CALIFORNIA - JUNE 13: Chris Claremont attends the LA Premiere Of FX's "Legion" Season 3 ... [+]GETTY IMAGES
Claremont credits comic book artist Dave Cockrum for sketching out a detail for X-Men #98 that cuts to the core of Logan.

“So when Dave came in with the claws extended out of his hand, he then became a much more intriguing and, in the same way, terrifying character,” Chris stated. “Who the heck allows himself to have claws, knives, come out of his actual body?



“And the essence of it came down to Hugh (Jackman) and Rogue (Anna Paquin) in the first film (X-Men, 2000) where she looks at him and says, ‘Does it hurt?’ And I remember seeing it at the premiere.

“She looks at him and says, ‘Does it hurt?’ And he looks at her and he looks at his fist, and he looks at the windscreen, then he looks at his hand, and then he looks out front, and he says, ‘Every time.’ At which point, again, this is a Hollywood premiere, I leap to my feet and go, ‘Yes!’

“Because that line and Hugh's presentation of that line essentially summed up the character. What everyone forgets, sadly, is that the presentation of the claws, the use of the claws, the existence of the claws, it's like being stabbed every time he uses them.

“He is slicing himself open and he doesn't get a free pass. It hurts. It's like being slashed with swords, knives, pick your edged weapon. Yes, he heals, but that doesn't mean it doesn't hurt.

“This is what I find most frustrating about other people's portrayal of him, is that's the aspect of him that fades away. That was one of the things that Frank Miller and I touched on as a background element of the miniseries. He's not Superman. He is a person.




"X-Men Origins: Wolverine" Mexico City Press Conference

MEXICO CITY - MAY 26: Actor Hugh Jackman attends the "X-Men Origins: Wolverine" press conference ... [+]WIREIMAGE


“As a person, he feels pain, yet feeling that pain, doing himself harm to use those claws, he still does it, because it's necessary, and that helps make him the person he is. But what happened over the next 10 years, as we built up to that point, was introducing the audience and his colleagues on the X-Men to that reality.”

Claremont sent Jackman a note after he learned of the new movie.

“The minute I heard of him being cast in Deadpool & Wolverine, I sent him a note, which he actually kept, saying, ‘Just so long as you kick his ass.’ Because to me, his evocation of Logan and of Wolverine encompasses a substantial percentage of the character that I spent all that time creating.”

Throughout January, Marvel Comics had 15 limited edition Wolverine variant covers for various titles to celebrate the 50th anniversary. Teenage Mutant Ninja Turtles co-creator Kevin Eastman got in on the fun with his own variant for Dead X-Men #1 (1/31).

“They asked me to do this tribute, this homage that was based on (Deadpool creator) Rob Liefeld's original Deadpool cover,” Eastman told me. “So I just switched the Deadpool character on the cover with Wolverine when I had the suggestion, then put all the other characters in the background, these Deadpool characters. And that was a blast. Man, that was a lot of fun.”

Eastman was 12 when Wolverine was introduced in the mid-70s He recalls the character making him dive deeper into comics.

“That was right in my sweet spot,” Kevin said. “That was really exciting to see that there were so many more possibilities and so many different directions you could take a character and a story. And that was about that age when I should have maybe grown out of comics, but it actually brought me back in an even bigger way and I was more committed to be part of that community.”


Scott King
I've covered entertainment and sports for outlets like Playboy and the Wall Street Journal. Follow my Twitter: @scottkingmedia

[jo]

Deadpool 3 News and Updates
@dp3_news
Ryan Reynolds, Hugh Jackman and Shawn Levy have started press for #DeadpoolandWolverine ⚔️
📸Nataliabruschi IG

Ryan Reynolds, Hugh Jackman and Shawn Levy have begun the press tour for #DeadpoolAndWolverine 📸

[jo]

Original upload --

http://instagram.com/p/C3dvKj1vOUP

[jo]

x.com/Bosslogic/status/1759089608422576492?s=20

BossLogic
@bosslogic
·
2h
How it started....... #DeadpoolAndWolverine

[jo]

Deadpool promised to be MARVEL JESUS in the trailer --

[njr]

^ 😂 ROTFLMAO!

[jo]

Her FENDI baguette bag is in YELLOW - and it stands out.


Jo

[jo]

Hugh's IG Stories
@hugh_ig
·
5h
Instagram Story posted by Hugh Jackman on February 20, 2024

(See above post)




JoAB
@joab46466753
·
1m
Hugh Jackman wearing the yellow pendant on his manly chest would be the best ad for this merchandise 🥳Let's see someone else wear a red one on his chest😊



JoAB
@joab46466753
Not Ms Lively... the Mr Lively one 😂