The Wolverine : Post Production/Publicity

[jo]

And a new poster --




Jo

[jo]

Good or bad news ;D ;D

collider.com/the-wolverine-poster-bus-shelter/



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Fox Will Have to Replace 50% of Their Outdoor Campaign for THE WOLVERINE Due to Theft

by Steve 'Frosty' Weintraub Posted: April 21st, 2013 at 11:36 am

It’s hard to create a cool piece of art. But whoever designed The Wolverine poster featuring a silhouette of Hugh Jackman as Wolverine with his claws unsheathed knocked it out of the park. It’s definitely one of the best posters I’ve seen in a long time and it looks like most of you agree with me.

While at the Fox presentation at CinemaCon, I was to talking to a few of their executives and I mentioned how much I loved the poster. I found out Tony Sella, Fox’s Chief Creative Officer, came up with the Sumi Ink concept and it’s being stolen on a daily basis all over the country. The exec’s told me they’ll need to replace over 50% of the bus shelters. I think while it’s a good problem to have, it’s still an issue, because they paid for an ad buy and they want to make sure people see the poster. Hit the jump the poster.

The Wolverine also stars Will Yun Lee, Hiroyuki Sanada, Brian Tee, Rila Fukushima, Tao Okamoto and Svetlana Khodchenkova. The Wolverine opens on July 26th.

[jo]

There is a longer and more interesting trailer for the Japanese market out there


www.youtube.com/watch?v=L3YSOR63MuI&feature=youtu.be

Interestingly, the movie is called SAMURAI!


Hugh will likely start promoting the movie after completing filming of Days of Future Past -- he doesn't even have to change moods and characters ;D

Jo

[rmtndew]

It would be very cool if he did publicity for the movie with his muttonchops still grown out. Sort of 'in character'. Although, since he's made it well known he doesn't care for them personally, I doubt he will. Just my own personal fantasy.

- Alicia

[jo]

Cool idea, Alicia ;D...I bet the fanboys will be impressed. Of course, they still hanker for his classic comic book costume - LOL!

As for the ladies -- we are so used to seeing him with facial hair that it almost doesn't matter

Jo

[birchie]

Apr 23, 2013 17:57:46 GMT -5 jo said:

There is a longer and more interesting trailer for the Japanese market out there


www.youtube.com/watch?v=L3YSOR63MuI&feature=youtu.be

Interestingly, the movie is called SAMURAI!


Hugh will likely start promoting the movie after completing filming of Days of Future Past -- he doesn't even have to change moods and characters ;D

Jo

I think Wolverine: Samurai would be a cool name!
Sue

[jo]

James Mangold gives more insights on the film's themes --

herocomplex.latimes.com/movies/the-wolverine-hugh-jackman-sensitive-shirtless-in-x-men-role/#/0

Will this be more of a Logan who is at war with himself?


Jo

[jo]

mashable.com/2013/04/28/hugh-jackman-wants-your-wolverine-questions-for-may-2-twitter-chat/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+Mashable+%28Mashable%29

TWITTER Q&A with Hugh Jackman on May 2!

You're supposed to ask him questions about The Wolverine, but I wonder if he would entertain questions re the status of HOUDINI -- something like " After The Wolverine and Prisoners, an action and a dramatic thriller -- are you soon going back to the stage in HOUDINI?"

Anybody care to ask this question ...I'm afraid I don't tweet


Jo

[klenotka]

If there should be a question about a stage, then, for me, most likely about his one man show and any chance of bringing it to London.

[birchie]

Apr 29, 2013 15:17:11 GMT -5 klenotka said:

If there should be a question about a stage, then, for me, most likely about his one man show and any chance of bringing it to London.

From what I've seen of these Q&As I doubt that any stage questions will be gotten to. He'll have thousands of questions about The Wolverine and since that is what he's promoting I think he'll stick to that. The only exception might be a question about X-Men: Days of Future Past since it's the same character one may slip through.
Sue

[jo]

pbs.twimg.com/media/BJCLwmMCUAAclIO.jpg:large




Hugh Jackman‏@realhughjackman53m
I’ll be hosting a LIVE Twitter Q&A for #TheWolverine on Thurs. 5/2 at 12pm EST!!! Submit your questions now using #AskHugh #TheWolverine


Hugh Jackman‏@realhughjackman29 Apr
Thursday(5/2) at 12pmEST join me for The Wolverine LIVE Twitter Q&A.Submit your question using #AskHugh #TheWolverine pic.twitter.com/KmP5D4nRyc

[jo]

Trailer of best action clips shown at CinemaCon --

www.youtube.com/watch?feature=player_embedded&v=skYPWMM9W1A


Jo

[birchie]

Reminder: Hugh is doing a Q&A on twitter today at 12EST.

Sue

[jo]

Were you able to monitor/watch the Twitter Q&A?

It was held for about an hour and 25 minutes and Hugh fielded 11 questions with video replies.

twitter.com/RealHughJackman/with_replies

He chose excellent questions to reply to -- insightful, sensible, and interesting.

And of course Hugh's replies were candid, articulate and with a twinkle in his eyes - as always!


Hey, I knew what he would answer to one question even before he gave his response - it was the Bullet Train reply .

Jo

[jo]

Btw, we get a glimpse of the facial hair look for DAYS OF FUTURE PAST because he chose to give video replies to the Q&A. Definitely different from Prisoners and Les Miserables - I need to recheck how it compares to The Wolverine. One film site has been asking whether we will see the silver wings ( silver hair on his temples) on Wolverine for the future timeline, as illustrated on the cover page of the XMEN:DAYS OF FUTURE PAST comic book series.

Jo

[jo]

Postscript question from Bryan Singer ( too late!) --


HughJackman@RealHughJackman
@bryansinger Food is the LAST thing I am dreaming of. #TheWolverine

Bryan Singer‏@bryansinger1h
@realhughjackman You eat like a #Wolverine every 2 hours and then stop eating at 6pm everyday. At night, do you get FOOD dreams? #ASKHUGH

[JH4HJ]

The Wolverine: Hugh Jackman’s Twitter Q&A Now Online




Keep clicking on the different screens that pop up at the end until you've seen them all.

[birchie]

For anyone who hasn't seen them yet here's the twitter Q&A all on one video:

[jo]

It's good that they have summed up all the responses in one video ( and Fox has even indicated its proprietorial rights over the clips at the end) -- but I kinda like waiting for the selection of each question and then waiting as to how he would reply to them. A film site has implied that this was all a setup and that the questions were all pre-selected or even internally put together ( so there would be no controversial ones) and the video responses already prepared before the online viewing -- if he had watched the one and a half hour process, he would not be saying that, as some responses took a longer time to give than the others ( and even the selection of the particular query). I have been in a chat before ( with a Formula One racer) and we were all too excited especially when one's question was selected -- the atmosphere with the Hugh Q&A was similar albeit it was much slower in pace. He even chose a question from SuperHeroHype and one other tweeter said he was so excited when his question was picked. I am sure there were a lot of fanboyish questions about the storyline and characters -- but Hugh chose the more sensible and insightful questions from an overall demographics point of view.

The movie will need a lot of publicity -- it is facing such massive competition for this summer blockbuster season! IronMan 3, Man of Steel,Star Trek, every conceivable action thriller in the universe, almost... According to a casting call for Days of Future Past, that movie will take from mid-April to August to film, although Hugh will not likely be pre-occupied the entire time as it is a true ensemble movie. He will likely take time from late June to late July to do some promotion for The Wolverine wolverine ...As he is the only name star, it is likely that he will take the full burden of the promotional campaign - including appearances in cities across the globe, as this is likely going to be released on the same day/date worldwide.

It has been such a busy time for him - since he promoted Real Steel heavily - to Back on Broadway - to rehearsals for Les Miserables (8-9 weeks) - filming for Les Miserables ( March to June) - training and filming The Wolverine ( July to mid-November) - heavy promotion for Les Miserables release and Oscar campaign - filming Prisoners - and now Days of Future Past. He does need and deserve a bit of a rest! I may be in the minority on this issue but I hope he is not considering hosting the TONYs at this time - the timing is not right and it would be completely out of context for him at this point.

Unless HOUDINI is practically and literally waiting in the wings...

Jo

[jo]

Voila -- look at the competition for this summer's slate of blockbusters :o

Deadline features a Wall Street prediction on box office results. Some will fall by the wayside. Thankfully, The Wolverine is predicted to be in the winner circle, unless early fatigue for action movie comes in in mid-summer!

www.deadline.com/2013/05/summer-tentpole-movies-bomb/

UPDATE (ADDS DETAIL): After Earth, The Lone Ranger, R.I.P.D., and World War Z are among the “most notable candidates” to join the ranks of “several high-profile failures” from the major studios that Cowen and Co’s Doug Creutz predicts this morning. He worries Summer 2013 has “the most crowded release slate in recent memory” and could produce at least eight underperformers. Creutz has been making these domestic predictions for five of the past seven years. Here are his latest studio-by-studio prognostications:

Disney is at risk, Creutz says. He agrees Iron Man 3 will be a hit and projects domestic box office of $350M, and Pixar’s Monsters University should do well to the tune of $250M, but if The Lone Ranger bombs it could “sustain the perception that Disney’s film studio has some serious problems away from the Marvel-Pixar axis.” He expects Lone Ranger to generate $120M domestically but says it’s “a strong contender for an early write-down.” Westerns typically don’t play well overseas, he notes, recalling how even Will Smith’s star power couldn’t save 1999′s Wild, Wild West.

The analyst also forecasts that Paramount is “likely to have a one-up-one-down summer” with Star Trek Into Darkness probably making $250M and World War Z nowhere near that. He predicts just $85M for World War Z, which “had a troubled production” forcing a delay from the original December 2012 release date. It’s also up against Man Of Steel, and he says ”buzz has been elusive for the film, as we think audience attention has been drawn to more well-known properties”. The analyst thinks this makes the zombie thriller “another likely candidate for a big write-down”.

Sony “has a lot riding on this summer’s results” but could be disappointed, Creutz says. After Earth ($80M) has the benefit of starring Will Smith, but the analyst notes that director M. Night Shyamalan “has had a string of box office misfires and outright disasters” including The Last Airbender. Meanwhile This Is The End ($75M) is one of the four adult comedies that have a shot at breaking out, but Creutz says ”the trailers are more odd than funny.” White House Down ($90M) might suffer because the premise — described as Die Hard at the White House — “feels a bit stale” after following several similar films. He says Grown Ups 2 ($125M) has some of comedy’s “most dependable box office stars” — Adam Sandler, Kevin James, David Spade, and Chris Rock — so the analyst gives it an edge vs. the other adult comedies. And he warns that The Smurfs 2 ($80M) “is coming at the tail end of a summer season that will likely already have seen four other higher quality animated films.”

Universal has “sure-fire hits” with Fast & Furious 6 ($200M) and Despicable Me 2 ($250M), but Creutz is worried about R.I.P.D. ($50M). Although “anything can happen,” it has had “significant problems in production” and “appears to be an attempt to mimic the action-comedy success of Men In Black” and looks like “an enormous long shot.”

Fox is “in OK shape,” Creutz says. He believes toon Epic could see $100M domestically but miss the top 12 due to competition from Iron Man 3 and Star Trek 2. Laugher The Internship ($70M) has a shot, but the analyst says only one adult comedy is likely to be in the top dozen. The Heat ($70M) is one of the others, and has “a bit less star power.” And The Wolverine ($190M) is “likely to make the winner’s circle” if there isn’t “serious audience fatigue around action films” in late July.

Creutz says Warner Bros is “best positioned of all the major studios” to have a strong summer and predicts $220M for successful Superman reboot Man Of Steel. He predicts The Great Gatsby could generate $150M domestically and “might” make the Top 12 as “one of the few films this summer not directed at kids or young men.” He thinks The Hangover Part III will gross $225M. He expects Pacific Rim to hit $150M, though he warned that audiences “might be relatively tired of action fare” by mid-July.

Creutz says Lionsgate is making “a bit of a strategic mistake” with Red 2 ($75M). Although the original 2010 movie was a surprise hit, the sequel is “up against much higher-budget summer action fare” and will “probably mark the end of the franchise.” No matter: He says the film should do “tolerably well,” and points out Lionsgate has the Hunger Games sequel Catching Fire and Ender’s Game this fall.

He notes how DreamWorks Animation‘s one entry, Turbo ($171M), is an event film and characterizes the studio as “regaining momentum” with the success of The Croods. But he worries the new toon also faces too much competition and will be sandwiched between Epic and Sony’s Smurfs 2.

Looking at data going back to 2001, the analyst notes that 12 films released from May through July typically account for 75% of the summer box office — which he expects will hit $3.65B, “essentially flat with 2012.” And the breakdown by genre has been consistent: Action-adventure films haven’t accounted for more than seven of the top 12, and no more than three animated films joined the group. That’s a problem. Studios have spent $100M+ apiece on 12 action-adventure spectacles (he includes Lionsgate’s Red 2, though it’s “arguably on the border” of qualifying) and five animated films for this summer. If history is a guide, ”at most nine of these are likely to achieve a level of box office success justifying their cost.”
For more estimates listed by title, see box office results here...

Jo

[klenotka]

I don´t think Wolverine will fail. It won´t get half billion dollars in a few days like the last Iron Man but it will get its money back. It just has "only Hugh" who is, basically, very boring and dedicated, while RDJ (who I love, btw.) built his image on Tony Stark and fans love him for it. Also, Marvel (and Disney) had a HUGE promotion before the premiere. I expect more promotion for Wolverine closer to the premiere but not that major.
Wolverine has (as other comic-book movies) a stable fanbase. And as much as those "he is too tall" haters may yell in discussions, they will be the first one to see it on opening night.
I think the July date is also very well chosen. There is one big expected blockbuster two weeks before (Pacific Rim, I am soooo there ) but a week before (and I don´t blame them for putting them into a "possible failure" category) R.I.P.D. They go against Red 2, which probably won´t be that big either. The first movie was good but I don´t think it was that successful to make a sequel more successful. And a week after that, Smurfs 2...not sure about that but it is a family movie, possibly top the BO that weekend but Wolverine will hold on for a while

And I know that Prisoners is a smaller movie but its release date worries me more because there is Rush against it that has already a hype around it and also a trailer out.

[jo]

I am hoping PRISONERS gets to be seen at the Toronto Festival. Hugh and Jake make an attractive two-hander leads, with Denis Villeneuve's directing reputation very positive despite his being a relative newcomer.

I am not "rushing" to see RUSH. For one, for a great F-1 fan like me, it is too old a storyline and the characters do not fascinate me. The story of James Hunt and Niki Lauda happened when I was not yet a fan ( I started following F-1 in 1996 -- almost 17 years of TV-watching of around 18-20 races a year ( and including attendance of 3 races -- I actually saw Niki Lauda going out of Hotel de Paris in Monte Carlo). James Hunt is not an ultimate racer -- but more known for his playboy image. Niki Lauda is famous, partly because of his horrific accident and his championships. The cars and the racing rules are so old-fashioned, if one is to compare that era with what is obtaining these days, I'm afraid. I would likely wait for it to appear on cable TV.

Plus Chris Hemsworth is too tall to be a racing driver ( most of them are average height - around 5'5" to 5'10" because height is a disadvantage to fit into the monocoque of the car ( legs too long). Sounds like a fanboy complaining about the movie Wolverine

Daniel Bruhl who portrays Lauda is expected to steal the movie.

F-1 is not like American car racing (Nascar et al) - so I do not know how the domestic market will shape up. Prisoners is likely going to appeal to the domestic market, if marketed well -- there is drama and there is action in a good script and there is excellent casting. We'll see

Jo

[jo]

Re THE WOLVERINE - I hope Fox invests heavily in marketing the movie. Tom Rothman, the cost-conscious co-Chairman is no longer there, and I hope lone CEO of Fox Films Jim Gianopulos (whose expertise is film distribution) recognizes that heavy marketing for blockbusters is really required. I hear Marvel and Disney had invested very heavily in marketing IM3. So long as you are confident about the product - why not???

I wonder if there have been any reports of advance test screenings for The Wolverine? I am hoping that the current buzz about Days of Future Past will also help boost the marketing of The Wolverine.

Jo

[jo]

A new poster -- Wolverine's main antagonist, The Silver Samurai!

1.bp.blogspot.com/-r5S9YgAA38Y/UYVScEZwnHI/AAAAAAAAy3o/ISlxfxQOcF0/s1600/silversamurai-poster.jpg

[jo]

From a tweet --

elmayimbe‏@elmayimbe5h
James Mangold & Hugh Jackman (on top of shooting DOFP) doing THE WOLVERINE reshoots up in Toronto. Possible post credit/stinger scene? RT

Jo