THE GREATEST SHOWMAN : Publicity and Promotion

[jo]

Quite a few comments disagreeing with the song choice for the trailer -- " too modern for a period piece".

Take a look at this rejoinder --

heather wallace1 week ago
I've listened to a lot of the popular music of that period and although I appreciate it, it wouldn't work for modern audiences. Your choices are Gilbert and Sullivan operetta, Knees Up Mother Brown or jokey cabaret. Fine for tiny clips in the background of period tv shows, impossible to do for a sweeping musical.

Not that Hugh Jackman does not know his Gilbert & Sullivan

Time to rewatch KATE AND LEOPOLD so I can hear him play the piano and sing snatches from " I am the Very Model of a Modern Major General" from Gilbert & Sullivan's Pirates of Penzance


Jo 








Search Results
I am the Very Model of a Modern Major-General - YouTube

[jo]

Checking back on the feedback section for the official trailer --

I guess if you simply look at the comments, there are quite a few vociferous ones registering their objections ( total comments are a little less than 2500, but with many repetitions from the naysayers).

But when you check the stats for those who voted on the LIKE/DISLIKE ratio for the trailer -- it is heartening that the SILENT MAJORITY continue to register their strong approval ( 97.6% of 23,090 who voted)



It is this silent majority who will probably opt to spend part of their holiday season watching THE GREATEST SHOWMAN.

Someone said it will probably be just the female and the old people demos who will watch it *rolleyes*



We'll see

[jo]

http://instagram.com/p/BWOslVAB0Vd

Watching Auntie Keala sing THIS IS ME

[jo]

Japan movie fans generally love musicals. Les Miserables did $ 62 M, La La Land did $ 31 M, while Beauty and the Beast generated $ 108.2 M at the box office. I found a Japanese site which was publicizing THE GREATEST SHOWMAN. It looks like their date with the musical will be in February 2018.

I don't read or speak Japanese, but Google did

www.tvgroove.com/news/article/ctg/2/nid/35627.html



China movie fans on the other hand used to be a little lukewarm about Hollywood movie musicals. Les Miserables did only $ 10 M in 2013...but when La La Land came around in 2017, it did $ 35.9 M...and recorded $ 85.8 M when Beauty and the Beast came along later.

There has been no news yet if THE GREATEST SHOWMAN will have a playdate in China in 2017 or early 2018 as they only allow a limited number of Hollywood releases there ( mostly blockbusters) but the agreements are now being looked at towards liberalizing them. Fox is usually successful in getting playdates for their movies.

Other major musicals marketS include the UK, Brazil, South Korea, Australia, Russia, Germany, Mexico, all registering over $ 30 M for Beauty, with UK bringing in $ 90 M by itself.

[jo]

It looks like FOX's campaign to present THE GREATEST SHOWMAN as the best holiday present to the family may be working. A site called Young Hollywood thinks it is a gift, with a singing and dancing Hugh Jackman wrapped in a bow -

www.younghollywood.com/scene/come-one-come-all-to-enjoy-the-greatest-showman-trailer.html


Strongest competition will likely come from the next STAR WARS : The Last Jedi, released 10 days earlier than SHOWMAN. Another likely one will be a JUMANJI sequel released on the Friday before the Monday release of SHOWMAN.

But if the FOX campaign started this early and sustained till opening day, it is likely that people will plan to see it because it does sound like a holiday movie. STAR WARS and JUMANJI may have their young fans, but will it appeal to the mature demos so much so as to put SHOWMAN aside?

Other issues --

*Is there any Star War franchise fatigue yet?

*Can Dwayne Johnson replace the unique appeal of Robin Williams?

If at all, it will be these 2 movies that will likely compete with each other in terms of audience support.

[jo]

I didn't know trailers are also translated to the local language --

Italian Facebook Page.

2.1 million views! Wow!

[jo]

A sensible reaction to the theme of the movie --

Mr 8881 week ago
I'm pretty sure they got this idea from a true story for the circus people back in 1950s-70s.
Lot of them struggled back then in careers, living, money but they all had one good thing in common. INDIVIDUAL PERFORMANCE. They gather up, recruited and then did circus acts. This movie is clearly a better looking, handsome, hot people version of real life circus people. I mean Cmon......Hugh Jackman & Zac?? lol Except the bearded lady :P

We always say to people when we grew up.....'you look like a circus-freak' etc etc....
Yes it is true. Their life was tough with people, some do looked a bit odd.... & had no close family after the World War 2.....but at least week in, week out, they had their own circus family.

This movie should be good. At least get an idea what the inside / behind the scene of the circus life was about

[jo]

Was Barnum an actual performer or wasn't he just an impresario?

[jo]

http://instagram.com/p/BWl8GWdD8Fj

Our great showmen!

[jo]

http://instagram.com/p/BWl8GWdD8Fj

Where and when could this be

You can see the huge sign THIS IS ME in the background.

Zac was not at the Abbey Road Studios recording...nor was this at the party after the CineEurope presentation.



Hugh is too modest about his own looks and charisma !


JO

[jo]

Hugh and Zac NOIR!

[jo]

Okay -- this is where the photo came from

Zac Efron France‏ @zacefrance 17m
17 minutes ago

Zac, Hugh Jackman et Zendaya ont travaillé sur la promo de #TheGreatestShowman hier soir dans les studios de Youtube.

Translated from French by Bing
Wrong translation?

Zac, Hugh Jackman and Zendaya worked on the promotion of #TheGreatestShowman yesterday evening in the studios of Youtube.

It looks like it is this trio that will feature in many of the publicity campaign?


What a contrast to the Les Miserables team -- even the young ones ( Amanda, Eddie, Samantha, Aaron) all gave out serious and dramatic vibes




Maybe that studio session was one of the main reasons why Hugh was in Hollywood ?


Jo

[jo]

Presumably from the same recording session at YouTube --

www.imgrum.org/media/1560102614568559829_1600851651




Maybe the haircut photo of Hugh was for this recording session...and not for any hair and makeup test for a future production ?


Jo

[jo]

Zac posted this himself --

I wonder why Pasek & Paul are with Hugh, Zendaya, and Zac? Is there a new publicity number or just another take on the songs from the movie?

Hey, Hugh and Zendaya have complementary fashion sense... while the three looked like they will be the backup singers

Jo

[jo]

http://instagram.com/p/BWpvuINDE6M

[jo]

Prince‏ 
@prince__Pr

Replying to @zacefron
Who needs gifts on Christmas when we have #TheGreatestShowman @realhughjackman Loved it.x

4:17 AM - 18 Jul 2017

Tickets to THE GREATEST SHOWMAN could also be part of holiday gifts to family and friends!


Jo

[jo]

Three guys, one of whom says he doesn't do musicals, give it a THUMBS UP! One major reason is HUGH JACKMAN ( " This is Hugh Jackman -- You gotta support him!" " This is his dream project!")...and probably more importantly because they understood the message of the movie ( "No one ever made a difference being like everyone else") ... and how the core storyline is really the start of showbusiness way back then!

For people who don't really do musicals -- it is heartening that they became sold on the movie!






Jo

[jo]

http://instagram.com/p/BWslmxKB7W5

Nice one -- for cast/crew of the movie? Or will this be part of merchandise offering ( a bit early, though)?




It looks like he is/was part of the film project --

http://instagram.com/p/BV25ZG8BwkH

[jo]

Other than JUMANJI released on the same date on December 22, 2017, PITCH PERFECT 3 ( comedy with music) could be a real competition with THE GREATEST SHOWMAN! Both movies will be competing with each other for that weekend box office ( together with Star Wars :The Last Jedi on its second weekend)...then THE GREATEST SHOWMAN comes along on Monday ( December 25, 2017)!

Jo

[jo]

Zac Efron France‏ @zacefrance 14m
14 minutes ago

Un nouveau trailer de #TheGreatestShowman a été classé. Il sera peut-être dévoilé lors du panel de 20th Century Fox à la SDCC.

Translated from French by Bing


A new trailer for #TheGreatestShowman has been classified. Maybe it will be unveiled during the panel from 20th Century Fox to the SDCC.

This trailer has a running time of 1 min 30 seconds ( the first one was over 2'20" min) - unless it is a truncutated version of the first one?


New trailer or not -- more publicity material is very welcome


Jo

[jo]

From rollingstone.com --

FOX presentation a Hall H is scheduled for Thursday.

20th Century Fox will be limiting its Hall H presentation this year to an hour, and is expected to spend much of that time touting Kingsman: The Golden Circle; although it's possible that upcoming "X-Men universe" movies like Deadpool 2 and New Mutants could be part of the discussion. The studio's keeping its plans under wraps for now – like a superhero protecting a secret identity.

Will there be room for a SHOWMAN second trailer ( approx. 1 1/2 minutes)? Hopefully, yes! If this is not new material but simply a truncated first trailer version -- that will at least share with the fanboys that Hugh Jackman is not just WOLVERINE


Jo

[jo]

Nice Jackman SHOWMAN collage --

[jo]

[jo]

http://instagram.com/p/BWl0DxOBTom

It looks like they are doing a lot of promo activity for THE GREATEST SHOWMAN.

And Keala is now part of the publicity team


Jo

[jo]

Sample of Zendaya singing ( NOT from The Greatest Showman) --